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Privacy Policy

Last Modified: January 27, 2023

Introduction

We respect your privacy and are committed to protecting it through our compliance with this Policy. This Policy describes the types of information we may collect from you or that you may provide to us, including when you visit our family of websites, including www.secondnature.com and www.filtereasy.com and all subpages thereof, but excluding rbp.secondnature.com and all subpages thereof (collectively, our “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to any information we collect through our Website, including any information in any e-mails, posts, texts and other electronic messages between you and our Website, and any information about you transferred to our Website from other websites. This Policy also applies to any information we collect about you when you mail us or e-mail, text or exchange other electronic messages with us or when you interact with messages you receive from us, and any information we collect from you offline but that will be processed by automated means using our Website, and information we collect from you when you contact our customer service center. This Policy does not apply to any other information we collect by any other means.

Please Note:

This Policy only applies to our direct customers who use our Website to purchase products from us or who are otherwise bound by our Terms of Service. In some situations we may be engaged by a third party (another business) to collect and/or process individuals’ personal information on their behalf in connection with our performance of a services contract with that other business. In those situations, the relevant individual might be a customer, client or tenant of the other business (not our customer), and we are acting solely as a service provider to that other business, collecting and/or processing personal information on their behalf and under their instructions and direction, in accordance with our contract with the other business. In those situations the other business’s privacy policies will apply and our contract with the other business will govern our practices for collecting, using, maintaining, protecting, and disclosing that information, and this Policy will not apply.

Please be advised that rbp.secondnature.com and all subpages thereof (the “RBP Website Pages”) are owned and operated by our affiliate, Second Nature Brands, Inc., which is a separate legal entity and business. The RBP Website Pages are not owned or operated by FilterEasy, LLC. You understand, acknowledge and agree that we, FilterEasy, LLC, do not control, and therefore we are not and will not in any way be responsible for, the RBP Website Pages. We encourage you to review carefully the RBP Website Pages’ own and privacy policy (which is separate and distinct from this Privacy Policy) before using the RBP Website Pages, so that you may understand the policies and practices for collection, use and disclosure of your information that will apply when you use the RBP Website Pages.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you can choose not to use our Website. By accessing or using our Website, you agree to this Policy. This Policy may change from time to time. When we make changes to this Policy, we will post the updated Policy on our Website and update the Policy’s “last modified” date. We will also provide notice of any material changes as explained in the section below titled “Changes to Our Privacy Policy.” Your continued use of our Website after we make changes is deemed to be acceptance of those changes.

Information Collected About You and How It Is Collected

Personal Information We Collect

We may collect several types of information from and about users of our Website. This information may include information by which users may be personally identified or other information about a user to the extent maintained in personally-identifiable form (collectively “Personal Information”). Specifically, we (or our third party service providers acting on our behalf) may collect the following from you:

Personal identifiers and contact information, such as your name, postal or billing address, e-mail address, telephone number, IP Address or Mobile Device ID, and account or user name (“Identifiers”).
Payment information such as your credit card number, debit card number, expiration dates and security codes, and other similar or related account and authentication data necessary to process payment transactions on our Website (“Payment Information”). Please note: the third party payment processor that we have engaged to securely process payment transactions on our Website collects this information directly from you and processes this information on our behalf without sharing this information with us, and we do not at any time directly store or have access to any Payment Information.
Demographic information, such as your age, gender, profession, education, income range, and the median home value of homes in your neighborhood (“Demographic Information”)
Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies (“Commercial Information”)
Information related to Internet or other similar network activity, including browsing history, search history, information on your interaction with our Website or advertisements on our Website (“Internet Activity”)
Inferences drawn from the information described above that we use to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes (“Inference Data”)

With the exception of your IP Address or Mobile Device ID (which we collect automatically as you navigate through or interact with our Website, as described below in the section titled “Traffic, Usage and Computer/Device Information”), and with the exception of the Inference Data described above (which is derived from the other information collected about you, as described above), we primarily collect this information directly from you when you provide it or submit it to us directly in connection with registering an account on the Website, placing an order or subscription for products on the Website, responding to a voluntary survey you have agreed to complete, contacting us for customer service inquiries or reporting a problem with our Website, or otherwise contacting us about our Website or our products and services.

In addition, from time to time we may engage certain third party service providers who combine information we have collected about you with other information they have access to, such as mailing addresses, which we may use, for example, to send you relevant marketing and promotional information and offers via direct mail advertisements.

Traffic, Usage and Computer/Device Information

Additionally, as you navigate through and interact with our Website, we or our third party service providers may automatically collect certain traffic data, usage information, and information about your computer equipment or mobile device, such as your browser and operating system, your wireless carrier, configuration data, clickstream analytics and your actions and patterns when you use our Website (“Technical Information”). The technologies we use for this automatic data collection may include cookies that are stored on the browser of your computer or mobile device, small embedded electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) and other types of embedded code. We collect this information to manage our content and improve users’ use of our Website; count and review the number of users of our Website and their usage patterns; to track key performance indicators such as pages accessed, frequency of access, conversions (the number of users who click on our advertisements and then go on to make a product purchase) and other statistical information related to our Website (for example, recording the popularity of certain content and verifying system and server integrity); to identify the portion of users who accesses our Website via different web browsers; to recognize if a user is a return user of our Website; to store information about a user’s visits; to remember a user’s preferences; and for similar purposes in connection with monitoring, operating, maintaining and improving our Website. Third parties may also collect Technical Information and other information as further described in the sections below titled “Use of Google Analytics,” “Use of Facebook Business Tools,” and “Tracking and ‘DO NOT TRACK’.”

How We Use Your Information

Generally

We may use the information we collect about you or that you provide to us, including Personal Information, to:

Provide our Website, services and products and their contents to you.
Fulfill your orders or subscriptions for our products.
Provide you with information, products or services you request from us.
Process your requests, purchases, transactions, and payments via the Website or otherwise, including by transmitting certain of your Personal Information (including Payment Information) to the third party payment processor that we use for securely processing payment transactions, and to prevent transactional fraud.
Create, maintain, customize, and secure your account with us.
Authenticate or otherwise verify your identity in connection with your requests, purchases, transactions and payments via the Website or otherwise.
Provide you with support and to respond to your inquiries and customer service and support requests, including to investigate and address your concerns and to monitor and improve our responses.
Provide you with informational and promotional content and materials regarding the Website and our products and services offered through the Website.
Provide you with informational and transactional text message alerts and e-mail communications as described in our Terms of Service.
Provide you with informational and promotional content and materials regarding the products and services of third parties with whom we have partnered.
Personalize your Website experience and to deliver content and product and service offerings related to your interests, including targeted offers and ads through our Website, third-party sites, and via e-mail or text message.
Advertise to third parties with similar interests, hobbies or demographic information as you.
Help maintain the safety, security, and integrity of our Website, databases and other technology assets and our business.
Perform research and development activities, which may include, for example, conducting data analyses in order to develop new products and services or to improve existing products and services, and performing quality-control activities.
Update and maintain customer, subscription or e-mail lists.
Create a profile about you reflecting your personal preferences and purchasing behavior.
Notify you about changes to our Website, products and services.
With respect to automatically-collected traffic, usage and device information, fulfill the purposes described in the section above titled “Traffic, Usage and Computer/Device Information.”
Respond to lawful requests for information through court orders, subpoenas, warrants and other legal processes or obligations.
Enforce any contracts between you and us, including for billing and collection, or for the establishment, exercise or defense of legal claims.
Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
Fulfill any other purpose for which you provide the information.
Serve any other purpose that we describe when you provide the information and for any other purpose with your consent.

Aggregated or De-Identified Data

We may convert or combine some Personal Information of users into de-identified or aggregated data that does not disclose any of the Personal Information of any individual user. We may use and disclose to third parties any such de-identified or aggregated data (including traffic and usage data that does not identify you personally) for any lawful purpose.

Tracking and “Do Not Track”

Tracking involves the use of cookies, web beacons, or other embedded code or tracking technologies to collect, analyze and store information on a user’s behavior over time on multiple sites, including information on the sites visited, products viewed, products purchased and other online interactions. Tracking information can be used to enable companies to make interest-based (behavioral) advertising available to users on multiple sites that they visit.

We may collect Personal Information about your online activities over time and across third-party sites for tracking purposes when you use our Website. In addition, other parties, including third-party advertisers, ad networks, ad servers, Internet providers and mobile device providers, may use cookies, web beacons, or other embedded code or tracking technologies to collect Personal Information about your online activities over time and across third-party sites when you use our Website. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly.

Our Website does not respond to any “do not track” signals sent by your computer, browser or mobile device, and if your computer, browser or mobile device sends a “do not track” signal to our Website, our Website will not treat you differently from users who do not send such signals. For more information on how to disable certain third-party tracking technologies, please visit the Network Advertising Initiative’s Consumer Opt-Out page at www.optout.networkadvertising.org/ and the Digital Advertising Alliance’s Consumer Assistance page at www.youradchoices.com/choices.

Use of Google Analytics

We use Google Analytics to track and analyze certain traffic and usage statistics regarding the use of our Website, such as the number of visitors to our Website, how visitors are navigating to our Website, visitors’ general geographic region information, how long individuals are visiting our Website, and information about the equipment individuals are using to access our Website (e.g., browser version and operating system). Google Analytics may use a Google Analytics cookie as part of this service, and we may share certain Personal Information (such as your Customer Number and generalized information about whether or not you used a promotion or coupon in connection with your purchase) with Google Analytics as part of this service. We use this traffic and usage information to gauge, internally, the effectiveness of our advertising efforts and to make improvements to our Website and our marketing and promotional efforts.

In addition, we use the following Google Analytics Advertising Features:

Remarketing
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
Google Ads (as an integrated service with Google Analytics)

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By enabling these features, we and certain third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together for various purposes. The information collected includes demographic information about our Website visitors and general information about our visitors’ interests. We use the information collected through our use of the Google Analytics Advertising Features to track purchasing behavior, segment our audience and to better target our advertising and marketing efforts (for our own and others’ products and services) and allow third-party vendors to do the same, for example to (1) display targeted advertisements to individuals who viewed a product but did not add that product to their cart, (2) target visitors from a certain geographic region with certain ads in Google search results that have previously shown a high degree of success for consumers in that region), (3) advertise our products and services across other websites that you may visit, or (4) allow Google or other third-party vendors to show you ads on websites that you visit after using our Website or clicking on an offer or ad in one of our e-mails or in our Website.
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For more information, please review the following:

Information about Google’s use of cookies: https://policies.google.com/technologies/cookies?hl=en-US‍
Information about Google’s use of information from sites or apps that use Google’s services: www.policies.google.com/technologies/partner-sites

You can opt out of our use of certain Google Analytics features by updating the “Ads Settings” in your browser (www.adssettings.google.com/authenticated) or mobile device (www.support.google.com/ads/answer/1660762#mob), by enabling the Google Analytics Opt-out Browser Add-on in your browser (https://tools.google.com/dlpage/gaoptout), or by visiting the Network Advertising Initiative’s Consumer Opt-Out page (www.optout.networkadvertising.org/). Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because those pages are not operated by us, we are unable to perform the opt-outs on your behalf.

Use of Facebook Business Tools

We may use various advertising services and business tools on Facebook in connection with our Website. The services and tools we may use are summarized on Facebook’s website here: https://www.facebook.com/help/331509497253087. In connection with our use of these services and tools, Facebook may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and elsewhere on the Internet and use that information to provide measurement services and target ads to you and others. One particular advertising service we use on Facebook is called Facebook Pixel. This service helps us (1) measure and track the results of our advertising on Facebook, and (2) better target our advertisements on Facebook to new potential users. In connection with this service we may provide your e-mail address to Facebook along with the e-mail addresses of our other users, and Facebook uses this information to find other Facebook users with similar demographics and interests as indicated in the profiles and activities on Facebook of our users generally, to help us better target our advertising efforts on Facebook to those other Facebook users. You can opt out of certain Facebook advertising features by visit the Network Advertising Initiative’s Consumer Opt-Out page at www.optout.networkadvertising.org/ and the Digital Advertising Alliance’s Consumer Assistance page at www.youradchoices.com/choices or by adjusting the privacy settings in your Facebook profile. Because those opt-outs, preference control pages and privacy settings are specific to the individual browser used to visit it or the individual Facebook profile, and because those opt-outs, preference control pages and privacy settings are not operated or controlled by us, we are unable to perform the opt-outs, set your preferences or adjust the privacy settings on your behalf.

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Disclosure of Your Information

Generally

We may share your Personal Information with third parties in the following circumstances:

We may disclose Personal Information to any affiliates, contractors, and other service providers who need to know such information to provide services to us that support our hosting, maintenance, operation and promotion of our Website and our permitted uses of Personal Information under this Policy. For example, we may use a third party cloud-hosting infrastructure service provider (e.g., Amazon Web Services, Google Cloud or Microsoft Azure) to store certain of your Personal Information securely, we may use a provider of customer relationship management software to organize and track our communications with you, we may use certain third-party advertising service providers (such as Facebook as described above in the section titled “Use of Facebook Business Tools”), and we use Google Analytics in connection with our Website as described above in the section titled “Use of Google Analytics.”

We may disclose Personal Information to (or permit Personal Information to be collected on our Website by) certain third parties as described in the section above “Tracking and Do Not Track.”

We may disclose Personal Information to a buyer or other successor to our business in the event of a sale of equity or assets, reorganization, merger or a similar corporate transaction, and any due diligence review with respect to any such proposed transaction. We may disclose all forms of Personal Information described above under these circumstances.

We may disclose Personal Information to comply with any court order, law or legal process, including to meet national security and law enforcement requirements and to respond to any government or regulatory request or audit.

We may disclose Personal Information to enforce or apply any legal agreements between us and you, including our Terms of Service, or if we believe disclosure is necessary or appropriate to protect the rights, property or safety of our customers or others.

We may also disclose your Personal Information for any purpose disclosed when the information is provided, and for any other purpose with your consent.

We may disclose Technical Information and all forms of Personal Information for the purposes described above, including Identifiers, Demographic Information, Commercial Information, Internet Activity, and Inference Data, except for your Payment Information (which is collected directly from you and processed by our third party payment processor only and such information is not shared with us or any other party).

No Sales of Personal Information

We do not sell, and in the past 12 months we have not sold, any Personal Information to third parties.

Your Rights and Choices

Generally

You have certain choices regarding the Personal Information you provide to us. You can set your browser to refuse all or some browser cookies. If you choose not to accept cookies, you may be unable to access certain parts or pages of our Website, or certain parts or features of our Website may not function properly. To learn more about cookies and how to disallow or manage them, go to www.allaboutcookies.org/.

If you do not wish to have your Personal Information used by us to contact you for marketing or promotional purposes, you can opt out by sending us an e-mail with your request to privacy@secondnature.com or by submitting your request through our Contact Us page at https://www.secondnature.com/contact-us. If you submit your request via e-mail or our Contact Us page, please indicate you are making an “Unsubscribe” or “Opt Out” request.

If you do not wish to continue receiving marketing and promotional e-mails from us, you may click on the “Unsubscribe,” “Update Your E-mail Preferences” or similar link in the most recent e-mail you received from us and follow the prompts that appear. This opt-out does not apply to information provided as a result of a product purchase, product service experience or other transactions.

If you have enrolled in our text message alert service, you may opt out of this service (i.e., stop all text messages) at any time. With respect to any text message, you may reply STOP to end all messages, or you may opt out by adjusting the settings on your account settings page or by letting us know by contacting us by telephone at 800.308.1186, via e-mail at privacy@secondnature.com or via our Contact Us page at https://www.secondnature.com/contact-us. In each case, please allow us a few days to process your opt out request.

Please also refer to the sections above titled “Use of Google Analytics” and “Use of Facebook Business Tools” for more information regarding opting out of certain Google Analytics features and Facebook business tools used on our Website.

You can review, change and request the deletion of certain portions of your Personal Information by logging into the Website and visiting your account profile page. You may also send us an e-mail at privacy@secondnature.com or send us a message via our Contact Us page at https://www.secondnature.com/contact-us to request access to any Personal Information that you have provided to us, or to correct or delete that Personal Information. Except as specifically described below in the section titled “California Residents: Requests to Know and Requests to Delete”:

We will evaluate such requests on a case-by-case basis.
In certain cases we cannot delete your Personal Information. For example, we cannot continue to maintain your account and/or your subscriptions without retaining certain portions of your Personal Information, so a request to delete certain forms of Personal Information may require the deletion of your account and cessation of services to you.
We also may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
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California Residents: Requests to Know and Requests to Delete

If you are a California resident, the following additional information applies to you:

You may request that we disclose to you certain information about (and, if requested, to receive a portable copy of) the Personal Information about you that we have collected and used in the past 12 months (a “Request to Know”). You may also request that we delete the Personal Information about you that we have collected or that we maintain (a “Request to Delete”). You may submit a Request to Know or a Request to Delete by calling us at 800.308.1186, sending us an e-mail stating your request to privacy@secondnature.com, or by submitting a message to us via our Contact Us page at https://www.secondnature.com/contact-us. Regardless of the method you use to contact us, please indicate in your communication that you are making a Request to Know or a Request to Delete under the California Consumer Privacy Act of 2018 (the “CCPA”).

Upon receipt of your Request to Know or Request to Delete, as part of our security measures and as required by law we will take steps to verify your identity in order to confirm that the person making the request is actually the person about whom we have collected Personal Information (i.e., that the “you” making the request is actually you). We will verify your identity and confirm your request by asking you to confirm and verify certain Personal Information we already have on file for you. For example:

If you have already registered for an account on our Website, we may verify your request by asking you to (1) send an e-mail to privacy@secondnature.com using the e-mail address we have on file for your account, and (2) in that e-mail verifying at least one other item of Personal Information we have on file for your account (which we will specify at the time we provide an initial response to your Request to Know or Request to Delete).

If you have not already registered for an account on our Website, please note that we have only limited information about you. You will be required to verify your request by confirming and verifying certain Personal Information we have on file for you, and it is possible we may have insufficient information about you to be able to reasonably verify your request in accordance with applicable law.

We will use reasonable endeavors to accommodate verifiable Requests to Know and Requests to Delete submitted in the manner described above within a reasonable timeframe after receiving such requests. In any event, we will comply with your Request to Know and Request to Delete to the extent and in the manner required by applicable law, but we may deny a request, in whole or in part, to the extent an exception applies under (or as otherwise permitted by) applicable law, including the CCPA. For example, we cannot and will not comply with a Request to Know or a Request to Delete if we cannot reasonably verify your identity in connection with your request.

You may also designate an authorized agent to make a Request to Know or Request to Delete on your behalf. To designate an authorized agent to act on your behalf, you or your authorized agent must submit proof that either (1) such agent has actually been authorized in writing to act on your behalf, or (2) you have provided the authorized agent with power of attorney under the applicable laws in your jurisdiction. You may submit such proof by e-mailing us at privacy@secondnature.com. If a duly-designated authorized agent makes a Request to Know or Request to Delete on your behalf, we will still require you to verify your own identity using the process described above, unless an exception applies under applicable law in your jurisdiction (for example, you have submitted verifiable proof to us that you have provided the authorized agent with power of attorney).

No Differential Treatment

If you are a California resident and you choose to exercise any of the rights described in the section titled “California Residents: Requests to Know and Requests to Delete,” you will not receive differential treatment by us as a result (e.g., different prices or quality of services), except to the extent permitted by applicable law (including if those differences are reasonably related to the value of your Personal Information).

California “Shine The Light” Disclosure

The California Civil Code permits California residents with whom we have an established business relationship to request that we provide a list of certain categories of Personal Information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an email to privacy@secondnature.com or otherwise contact us using the information set forth below. Please mention that you are making a “California Shine the Light” inquiry.

Nevada Residents

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statues Chapter 603A may submit a request by contacting us at privacy@secondnature.com. Please note, however, that we do not currently sell any Personal Information to third parties within the meaning of this statute.

Users Outside of the United States

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Our Website is hosted in the United States and is provided from the United States. It is possible that certain information will be stored on servers in multiple other countries on the “cloud” or other similar distributed hosting platforms. If you are a resident of any country other than the United States, please note that by providing your Personal Information to us, you are consenting to the transfer of your Personal Information to the United States and other jurisdictions and to our use and disclosure of your Personal Information in accordance with this Policy.

Third-Party Websites

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Our Website may include links to blogs, social media and third-party websites. These third-party sites have their own privacy policies and terms of use and are not controlled by this Policy. You should carefully review any terms, conditions and policies of such third-party sites before visiting them or supplying them with any personal information. If you follow a link on our Website to any third-party site, any information you provide to that site will be governed by its own terms of use and privacy policy and not this Policy. You may be able to use social media widgets (e.g., the Facebook “Like” button) while using our Website. These widgets will collect your IP Address and identify which page you are visiting on our Website and make your preference information available to third parties. The information collected by such widgets is controlled by third-party privacy policies.

We are not responsible for the privacy or security of any information you provide to a third-party website or the information practices used by any third-party site, including links to any third-party site from our Website. We make no representations, express or implied, concerning the accuracy, privacy, safety, security, or the information practices of any third-party site. The inclusion of a link to a third-party site on our Website does not constitute any type of endorsement of the linked site by us. We are not responsible for any loss or damage you may sustain resulting from your use of any third-party website or any information you share with a third-party website.

Children Under the Age of 16

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Our Website is not intended for children under 16 years of age, and we prohibit anyone under the age of 16 from providing any information to us or others on or using our Website. We do not knowingly collect Personal Information from children under the age of 16. If you are under 16 years of age, do not use our Website or provide any information about yourself to us, including your name, address, telephone number, email address, IP Address or Mobile Device ID, or any screen name or username you may use. If we learn we have collected Personal Information from a child under 16 years of age without verification of parental consent, we will delete that information. If you believe we might have collected any information from or about a child under the age of 16, please contact us at privacy@secondnature.com.

Data Security

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We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. You may find more information by viewing our Security Policy at https://www.secondnature.com/security-policy, which is incorporated into this Policy by reference.

The safety and security of your information also depends on you. When we have given you (or when you have chosen) a password for access to certain parts of our Website, you are responsible for keeping that password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we have implemented security measures that we think are adequate, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.

Text Message Alert Service

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Please refer to our Terms of Service for more information about our SMS text message alert service. Information on opting out of this service may be found above under the section titled “Your Rights and Choices” and also in our Terms of Service.

Changes to Our Privacy Policy

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We will post any changes we make to this Policy on this page. If we make material changes to how we collect, use or disclose Personal Information, we will notify you through a notice on our Website home page. The date this Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Policy to check for any changes.

Contact Information

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“We” are FilterEasy, LLC, a Delaware limited liability company headquartered in Raleigh, North Carolina. To ask questions or to submit comments about this Policy and our privacy practices, you may contact us: